All images courtesy of the collection of RICHARD KRAFT except where noted.
Peter Norback, Craig Norback, Kenneth J. Costa, Organ, Piano, Guitar, Harmonica, C Instruments
A Scrumpdillyishus Day from Dairy Queen, Dale Menten, Robert Larranaga
Air France Makes It Easy to Get There from Air France, Don Elliott, Doris Elliott
Aqua Velva Man from Aqua Velva After Shave
Ask Any Mermaid from Chicken of the Sea, Dick Marx
Silver Dollar from Aunt Jemima, Jack Palmer, Clarke Van Ness
Bit-O-Honey, Ben Allen
Bringing Up Baby and Gerber Knows How Babies Grow from Gerber
Brush Your Teeth with Colgate from Colgate, Robert Forshaw
A Little Dab’ll Do Ya from Brylcreem, John P. Atherton
Buster Brown Shoes from Buster Brown
Call for Philip Morris from Philip Morris
Catch a Cricket from Cricket Lighter
Twenty-One Great Tobaccos and Sound Off for Chesterfield from Chesterfield, Willie Lee Duckworth, Bernard Lentz
Chock Full o’ Nuts is That Heavenly Coffee from Chock Full o’ Nuts
Come on Over to the L&M Side and This is the L&M Moment from L&M, Stan Tarner, Jess Korman
Come Up to Kool from Kool
Delta is Ready When You Are from Delta Air Lines
Different Bites for Different Likes from Peter Pan, Joey Levine
Don’t Think the Future from Arm & Hammer
Double Your Pleasure from Wrigley’s Doublemint Chewing Gum, Mike Chan, Dick Cunliffe
Feelin’ Free and Pepsi-Cola Hits the Spot from Pepsi-Cola
Fifty Million Times a Day from Coca-Cola, Ben Ludlow
Firestone When the Rubber Meets the Road from The Firestone Tire & Rubber Company
First for a Good Reason from Honda, Dan Navarro, Mike Navarro
It’s the Going Thing from Ford, Stan Tarner, Murray Skurnick
Get Wildroot Cream-Oil Charlie from Wildroot Cream-Oil Hair Dressing, J. Ward Maurer
Gino’s Gives You Freedom of Choice from Gino’s, Joey Levine
Greyhound’s in Touch with America from Greyhound
Halo Everybody Halo from Colgate-Palmolive Company, Joe Rines
Have You Tried Wheaties from General Mills
Hello Trees from Honda, Bob Menegger
Hey, Mabel, Black Label from Carling Beer
I Like Chiclets from Ciclets
I Love Bosco from Bosco Milk Amplifier Chocolate Flavored Syrup, Joan Edwards, Lyn Duddy
I Wish I Were an Oscar Mayer Miener, The Winer Song from Oscar Mayer
If You’ve Got the Time, We’ve Got the Beer from Miller High Life; Bill Backer, McCann-Erickson
I’m Chiquita Banana from Chiquita Banana, Len Mackenzie, Garth Montgomery, William Wirges
Imprévu, Geraci, Richards
It Tastes Too Good to be True, Most Misunderstood Soft Drink, and Most Original Soft Drink Ever from Dr Pepper, Joe Brooks, Randy Newman, Jake Holmes
It’s the Real Thing. Coke. and Things Go Better with Coke from Coca-Cola, Bill Backer
Kodak Makes Your Pictures Count from Kodak, Terry Cushman, T.P. West
Let There be Planters from Planters Peanuts, Stan Tarner, Jess Korman, Nick Ullett
Let Your Fingers Do the Walking from Yellow Pages
Life Savers
Like a Good Neighbor from State Farm Insurance, Barry Manilow, Jerry Gavin, Keith Reinhard
Lipton Whistle Song from Lipton, Lee Schumer
Love Your Hair from Wella, James Neal Harvey
Man Oh Manischewitz from Manischewitz Wine, Myron Mahler
Me and My R C from Royal Crown Cola
Milk is a Natural from American Dairy Association
Mmm, Mmm, Good from Campbell Soup Company
Mother Country from United Airlines
People You Can Count On from Mutual of Omaha, Sid Woloshin, Jerry Gavin
My Beer is Rheingold the Dry Beer from Rheingold Extra Dry
Never Borrow Money Needlessly from Household Finance Corporation, Bill Walker
Next Best Thing to Your Good Cooking from Swanson
Nobody Doesn’t Like Sara Lee from Kitchens of Sara Lee
Nothing Goes with Everything like Mueller’s from Mueller, Phyllis Levinson, Neil Warner
Old Spice
Only Mustang Makes It Happen from Ford Motor Company, Stan Tarner, Murry Skurnick, Jerry Sussman
Our L’eggs Fit Your Legs from L’eggs, Tom Dawes
Pabst Blue Ribbon Beer
Pan Am Makes the Goin’ Great from Pan Am, Stan Applebaum, Warren Pfaff
Pennzoil Please from Pennzoil Safe Lubrication, John Andrew Tartaglia, Ronald Lee Phillips
Pepsi’s Got a Lot to Give You’ve Got a Lot to Live from Pepsi-Cola, Joe Brooks, Batten, Barton Durstine, Osborn
Pillsbury Says It Best from Pillsbury, Leo Burnett
Plymouth is Out to Win You Over from Chrysler Corporation, Artie Fields
Pow, Pow, Powerful from Cheerios
Propa P.H. from Bio Products Inc
Put a Tic Tac in Your Mouth from Tic Tac Refreshing Mints, Bob Hildt, Frank Nicholo, Neil Warner, Larry Levinson
Real Goodness from Kentucky Fried Chicken, Hal Kome
Rinso White from Rinso Detergent
Roto-Rooter from Roto-Rooter Sewer-Drain Service
Schaefer is the One Beer from Schaefer, Joe Hornsby, Ted German, Jim Jordan
Sears Where America Shops from Sears, Dick Marx, Noel Digby, Gus Chan
See the U.S.A. in Your Chevrolet from General Motors Corporation, Leon Carr, Leo Corday
Seven Kinds of Fruits in Hawaiian Punch from Hawaiian Punch Fruit Punch
Snap, Crackle & Pop from Kellogg’s Rice Krispies; N.B. Winkless Jr.
Soft, Strong, Pops Up Too from Kleenex
Sometimes I Feel like a Nut from Almond Joy and Mounds
Stay Close to Someone from Extra Effervescent Polident Tablets Denture Cleaner, Michel Cohen
Take Life a Little Easier from Jack in the Box, Sid Woloshin, John Annarino
Tan Don’t Burn Get a Coppertone Tan from Coppertone Suntan Lotion
The Big Red Team from A&P
The Dog Kids Love to Bite, Hot Dog Theme from Armour, Clay Warnick
The Man Who Wears the Star, Star Theme from Texaco, W.A. Fredricks
The Thracian Horse Music, Theme Song from Budweiser
There is Nothing like a Lark from Lark
To Look Sharp from Gillette, Mahlon Merrick
Tootsie Roll Lasts a Long Time from TootsieRoll
Two Great Tastes from Reese’s Milk Chocolate Peanut Butter Cup
Union Label from International Ladies’ Garment Workers’ Union, Malcolm Dodds, Paula Green
Use Ajax the Foaming Cleanser from Ajax, Joe Rines
Viceroy Gives You All the Taste All the Time from Viceroy, Stan Applebaum, Richard Delia
Westinghouse Makes It Happen from Westinghouse Electric Corporation, Morty Joy
When the Values Go Up! from Robert Hall Clothes
Where There’s Life, There’s Bud from Budweiser; Russ David, Bob Johnson
Winston Tastes Good from Winston
Wouldn’t You Really Rather Have a Buick from Buick
You Deserve a Break Today and You, You’re the One from McDonald’s; Sid Woloshin, Kevin Gavin, Keith Reinhard, Richard Hazlett, Ed Farran, Ginny Redington, Dan Nichols
You Get a Lot to Like with a Marlboro from Marlboro
You’ll Wonder Where the Yellow Went from Pepsodent Toothpaste
You’ve Come a Long Way Baby from Virginia Slims
Yum, Yum, Bumble Bee from Bumble Bee
Lestoil from Noxell Corporation
N-E-S-T-L-É-‘S from Nestlé
Home Delivery from The New York Times, Tommy Goodman, Paula Green